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Video Marketing Statistics
Companies using video enjoy 41% more web traffic from search than non-users. — Aberdeen
Businesses using video grow company revenue 49% faster year-over-year than organizations without video. — Aberdeen
Video drives a 157% increase in organic traffic from search engines. — Brightcove
62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. — Brightcove
Native video uploads to Facebook have a 10x higher reach compared to shared YouTube links. — Social Bakers
4x as many consumers would rather watch a video about a product than read about it. — eMarketer
90% of Twitter video views happen on a mobile device — Twitter
Video on a landing page can increase conversions by 80% or more. — Visually
74% of millennials find video helpful when comparison shopping. — Animoto
“How to” searches on YouTube are up 70% year over year. — Google
40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. — Abobe
4.8% is the average conversion rate for websites using video compared to 2.9% for those who don’t. — Aberdeen
59% of senior executives prefer to watch video instead of reading text if both are available on the same page – Forbes Insight
Using video on landing pages can increase conversion by 80% – Unbounce
65% of executives have visited a vendor’s site after watching a video – Forbes
The average internet user spends 88% more time on a website with video – Mist Media
70% of marketing professionals report that video converts better than any other medium – MarketingProfs
When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester
Using video on landing pages can increase conversion by 80% – Unbounce
It is 50x easier to achieve a page 1 ranking on Google with a video — Forrester
64% of consumers are more likely to buy a product after watching a video about it – ComScore
Viewing video ads increases purchase intent by 97% and brand association by 139% – Unruly.
Introductory emails that include a video receive an increase click-through rate by 96% – Implix
Blog posts incorporating video attract three times as many inbound links as blog posts without video – SEOmoz
Landing pages with video have up to 800% more conversion than the same page without a video – Orion21
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text – insivia
One out of four marketers are already using video in email campaigns. 43% of marketers cite lack of available video content as their reason for not using video in email campaigns, making it the top barrier to the practice – eMarketer
51.9% of marketing professionals worldwide cite video as the type of content with the best ROI – eMarketer
Video promotion is 6 times more effective than print and direct mail – Digital Sherpa
Only 24% of brands are using online video to market to consumers. – Kantar Media
Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks – Bytemobile Mobile Analytics
Internet video traffic will be 69% of all global consumer Internet traffic in 2017 – Cisco