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Video Marketing Statistics

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    Companies using video enjoy 41% more web traffic from search than non-users. — Aberdeen

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    Businesses using video grow company revenue 49% faster year-over-year than organizations without video.  — Aberdeen

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    Video drives a 157% increase in organic traffic from search engines.  — Brightcove

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    62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.  — Brightcove

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    Native video uploads to Facebook have a 10x higher reach compared to shared YouTube links.  — Social Bakers

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    4x as many consumers would rather watch a video about a product than read about it.  — eMarketer

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    90% of Twitter video views happen on a mobile device — Twitter

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    Video on a landing page can increase conversions by 80% or more. — Visually

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    74% of millennials find video helpful when comparison shopping.  — Animoto

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    “How to” searches on YouTube are up 70% year over year.  — Google

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    40% of consumers state that video increases the chance they’ll purchase a product on their mobile device.  — Abobe

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    4.8% is the average conversion rate for websites using video compared to 2.9% for those who don’t. — Aberdeen

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    59% of senior executives prefer to watch video instead of reading text if both are available on the same page – Forbes Insight

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    Using video on landing pages can increase conversion by 80% – Unbounce

  • 65% of executives have visited a vendor’s site after watching a video – Forbes

  • The average internet user spends 88% more time on a website with video – Mist Media

  • 70% of marketing professionals report that video converts better than any other medium – MarketingProfs

  • When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester

  • Using video on landing pages can increase conversion by 80% – Unbounce

  • It is 50x easier to achieve a page 1 ranking on Google with a video — Forrester

  • 64% of consumers are more likely to buy a product after watching a video about it – ComScore

  • Viewing video ads increases purchase intent by 97% and brand association by 139% – Unruly.

  • Introductory emails that include a video receive an increase click-through rate by 96% – Implix

  • Blog posts incorporating video attract three times as many inbound links as blog posts without video – SEOmoz

  • Landing pages with video have up to 800% more conversion than the same page without a video – Orion21

  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text – insivia

  • One out of four marketers are already using video in email campaigns. 43% of marketers cite lack of available video content as their reason for not using video in email campaigns, making it the top barrier to the practice – eMarketer

  • 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI – eMarketer

  • Video promotion is 6 times more effective than print and direct mail – Digital Sherpa

  • Only 24% of brands are using online video to market to consumers. – Kantar Media

  • Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks – Bytemobile Mobile Analytics

  • Internet video traffic will be 69% of all global consumer Internet traffic in 2017 – Cisco

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