Video Production Company Dallas, TX
Visually Inspiring Corporate Video Production
Prices Starting at $1,499
Video Production
CLIENT TESTIMONIALS
VICE PRESIDENT TRAINING
Denny’s Corporation
Corporate Video Production for Denny's
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CHIEF INVESTMENT STRATEGIST
Provident Wealth Advisors
Trailer for Daniel Goodwin Masterclass on Qualified Opportunity Zones
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FOUNDER
automatik
How to Do A Corporate Video Production
- Clarify the desired result or final goal
- Brainstorm formats: Story, interview, narration…
- Write the script or interview questions
- Brainstorm potential production locations such as a business location, rental location or production studio
- Cast the video with actors or key speakers
- Shoot / Record the video
- Edit and post-produce the video
- Distribute video in mediums that meed your final goal
- Consider other potential uses
What Makes a Compelling Video?
CEO
Video Propeller
CHIEF INVESTMENT STRATEGIST
Provident Wealth Advisors
7 Tips for Creating Compelling Video Content
- Define the goal of your video. This is what you want your viewer to believe or consider by the end of the video
- Think of a strong question or problem that will engage the viewer’s emotions and make him or her want to understand the answer or outcome. Present this towards the beginning of the video.
- Explain meaningful hurdles that it would take to overcome this problem or answer this question.
- Strengthen the value of the question or problem by presenting different vantage points
- Explain how you or the “hero” of your story worked through these hurdles in his or her discovery of the best solution
- Present the best solution and demonstrate how it overcomes all of the obstacles you presented
- Invite the viewer to take the next step toward engaging the solution
CASE STUDY
How to Use Video Production to Promote a Local Business
This Social Media Video Production drives traffic to the business website while increasing a social media audience
This video production lives on the business website where several member videos tell unique stories and the founder shares expert insights followed by an invitation to experience this unique Pilates setting in person.
The above Social Media video production gained 34,000 views in just 3 weeks, drove traffic to website, and skyrocketed channel follows.
How Much Does it Cost to Shoot and Edit a Corporate Video?
Video Propeller offers video productions for corporations and businesses starting at $1,475.
Common Video Production Budget Variables
Pre-Production
At Video Propeller, one of the tactics that we often use to develop valuable information that is insightful and highly valuable to the video production’s goal is by doing interviews and/or pre-interviews with employees knowledgeable about the problem or goal that the video production will be addressing. This can cut down on script writing costs while quickly getting to the most relevant and insightful information.
Planning & Logistics
Coordinating schedules, location scouting, and other logistical aspects commonly cost around $500 to $2,000. However, very often corporate video productions take place at a business location that is already familiar to the project manager. In those cases, there is often no cost for location scouting and the actual cost ends up being time spent in meetings planning schedules and basic logistics.
Casting & Talent Fees
If professional actors are required, the talent can range from $500 to $3,000 per actor depending on their experience and reputation. An alternative to professional actors is, acting students or semi-professional actors who are trying to build out their resume. We audition all actors on video calls and have them do cold reads and respond to feedback so that we are able to weed out anyone who might not have the acting skills that are needed for the project.
Location Fees
Securing a video production location could cost between $0 (if owned) to $5,000 per day.
Video Production Crew
A professional video production crew often consists of a director, camera operator, sound technician, and lighting technician, and can range from $1,500 to $5,000 per day. Crews are scheduled by half days or full days. This is because of all of the prep time that is needed the day before the shoot. Crews can be as small as one person or, on complicated shoots, might involve 10 to 25 different people.
Video Production
Equipment Rental
Renting professional video, audio, and lighting equipment can cost between $1,000 to $20,000 per day depending on the quality and quantity of the equipment. Some production companies bill their time separate from the equipment and view each piece of gear used as a rental. When considering costs, be sure that the overall costs are included in a proposal.
Catering
Providing food for the crew and cast can range from $200 to $1,000 per day.
Editing
Professional editing services can range from $60 to $175 per hour. Editing services vary considerably based on several factors. First, is the skill and speed of the editor. Second is the pacing of the video. A fast paced video might be changing scenes two or more times every second where a talking head video might be changing scenes every four to ten seconds.
Motion Graphics & Animation
Adding motion graphics and/or animation can cost between $1,000 to $20,000 depending on the complexity and duration. Adding motion graphics or animation can cost between $1,000 to $20,000 depending on the complexity and duration. Motion graphic design needs to align with branding and goals specific to the video. This is often a high-detail process that requires both editing and motion graphic design skills. Simple animations of text, logos and graphics are toward the bottom of the cost spectrum while animating characters that are doing tasks related to your video production goal can quickly drive the cost upward.
Music Licensing
Licensing music can range from $50 to $2,000 per piece of music depending on the musical piece and its rights. Very often corporate video productions are able to utilize royalty free music which can be $75 or less per piece of music. However, if a video is going to be played on television, this is the sort of variable that can change the music usage fees considerably.
Voiceover
Professional voiceover can cost between $100 to $500 per minute.
Color Grading
Color correction and grading can cost between $500 to $5,000 depending on the video’s length and complexity. Very often color correction is part of the editing process. However, in projects that would be aired on television, a person with high-level skills related to color correction might need to be brought in to bring the video production to the highest level.
Miscellaneous Costs
This could include various other costs like travel, car rentals, accommodations, insurance, etc., and can vary widely based on the specifics of the project.
Voiceover
If a marketing agency is managing a video production for you, they often charge a fee for managing the entire production, which typically ranges from 10% to 20% of the total production cost.