Video Production Company Dallas, TX

Visually Inspiring & Engaging Videos to Drive Your Business Forward

Client Testimonials
VIDEO PRODUCTION

Denny's Logo
FASIKA MELAKU-PETERSEN

VICE PRESIDENT TRAINING
Denny's Corporation

Corporate Video Production for Denny's

The above “Share the Love” video was created as an internal Corporate Communication Video Production.  The production for this video and several other titles was shot in Las Vegas and Dallas.

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DANIEL GOODWIN

CHIEF INVESTMENT STRATEGIST
Provident Wealth Advisors
Trailer for Daniel Goodwin Masterclass on Qualified Opportunity Zones
Since the 90s, automatik has produced highest-quality events for major automotive brands.  Very often, video production is utilized for training, inspiration and communication.
Since the 90s, automatik has produced highest-quality events for major automotive brands.  Very often, video production is utilized for training, inspiration and communication.

(For confidentiality purposes, these videos cannot be displayed.
Visit automatik past events to learn more about these projects.)

automatik-logo
DAVE SWEET

FOUNDER
automatik

What makes a video compelling?

BRENT TALLENT

CEO
Video Propeller

7 Tips for Creating Compelling Video Content

  1. Define the goal of your video. This is what you want your viewer to believe or consider by the end of the video
  2. Think of a strong question or problem that will engage the viewer’s emotions and make him or her want to understand the answer or outcome. Present this towards the beginning of the video.
  3. Explain meaningful hurdles that it would take to overcome this problem or answer this question.
  4. Strengthen the value of the question or problem by presenting different vantage points
  5. Explain how you or the “hero” of your story worked through these hurdles in his or her discovery of the best solution
  6. Present the best solution and demonstrate how it overcomes all of the obstacles you presented
  7. Invite the viewer to take the next step toward engaging the solution

How to do corporate video production

  1.  Clarify the desired result or final goal
  2.  Brainstorm formats: Story, interview, narration…
  3.  Write the script or interview questions
  4.  Brainstorm potential production locations such as a business location, rental location or production studio
  5.  Cast the video with actors or key speakers
  6.  Shoot / Record the video
  7.  Edit and post-produce the video
  8.  Distribute video in mediums that meed your final goal
  9.  Consider other potential uses

Case Study

How to use Video to Promote a Local Business

This Social Media video production is designed to drive traffic to website while increasing social media audience

This video production lives on the ALIGN Pilates website where several member videos tell unique stories and the founder shares expert insights followed by an invitation to experience this unique Pilates setting in person.

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The above Social Media video production gained 34,000 views in just 3 weeks, drove traffic to website, and skyrocketed channel follows.

How Much Does it Cost to Shoot and Edit a Corporate Video?

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Video Propeller offers video productions for corporations and businesses starting at $1,475.

Pre-Production

Concept Development & Scriptwriting: The development of the concept and scriptwriting commonly range between $500 to $5,000 depending on the complexity. At Video Propeller, one of the tactics that we often use to develop valuable information that is insightful and highly valuable to the video production’s goal is by doing interviews and/or pre-interviews with employees knowledgeable about the problem or goal that the video production will be addressing.  This can cut down on script writing costs while quickly getting to the most relevant and insightful information.

Planning & Logistics

Coordinating schedules, location scouting, and other logistical aspects commonly cost around $500 to $2,000. However, very often corporate video productions take place at a business location that is already familiar to the project manager. In those cases, there is often no cost for location scouting and the actual cost ends up being time spent in meetings planning schedules and basic logistics.

Casting & Talent Fees

If professional actors are required, the talent can range from $500 to $3,000 per actor depending on their experience and reputation. An alternative to professional actors is, acting students or semi-professional actors who are trying to build out their resume. We audition all actors on video calls and have them do cold reads and respond to feedback so that we are able to weed out anyone who might not have the acting skills that are needed for the project.

Location Fees

Securing a video production location could cost between $0 (if owned) to $5,000 per day.

Crew

A professional crew often consists of a director, camera operator, sound technician, and lighting technician, and can range from $1,500 to $5,000 per day. Crews are scheduled by half days or full days. This is because of all of the prep time that is needed the day before the shoot. Crews can be as small as one person or, on complicated shoots, might involve 10 to 25 different people.

Video Production Equipment Rental

Renting professional video, audio, and lighting equipment can cost between $1,000 to $20,000 per day depending on the quality and quantity of the equipment. Some production companies bill their time separate from the equipment and view each piece of gear used as a rental. When considering costs, be sure that the overall costs are included in a proposal.

Catering

Providing food for the crew and cast can range from $200 to $1,000 per day.

Editing

Professional editing services can range from $60 to $175 per hour.  Editing services vary considerably based on several factors. First, is the skill and speed of the editor. Second is the pacing of the video. A fast paced video might be changing scenes two or more times every second where a talking head video might be changing scenes every four to ten seconds.

Motion Graphics & Animation

Adding motion graphics and/or animation can cost between $1,000 to $20,000 depending on the complexity and duration.  Adding motion graphics or animation can cost between $1,000 to $20,000 depending on the complexity and duration. Motion graphic design needs to align with branding and goals specific to the video. This is often a high-detail process that requires both editing and motion graphic design skills.  Simple animations of text, logos and graphics are toward the bottom of the cost spectrum while animating characters that are doing tasks related to your video production goal can quickly drive the cost upward.

Music Licensing

Licensing music can range from $50 to $2,000 depending on the track and its rights. Very often Corporate videos are able to utilize royalty free music which can be $75 or less per piece of music. However, if a video is going to be played on television, this is the sort of variable that can change the music usage fees considerably.

Voiceover

Professional voiceover can cost between $100 to $500 per minute.

Color Grading

Color correction and grading can cost between $500 to $5,000 depending on the video’s length and complexity. Very often color correction is part of the editing process. However, in projects that would be aired on television, a person with high-level skills related to color correction might need to be brought in to bring the video production to the highest level.

Miscellaneous Costs

This could include various other costs like travel, car rentals, accommodations, insurance, etc., and can vary widely based on the specifics of the project.

Agency Fees

If a marketing agency is managing a video production for you, they often charge a fee for managing the entire production, which typically ranges from 10% to 20% of the total production cost.

Summary

Given these cost variables, a small, simple corporate video might start around $10,000, while a high-quality, complex, and high-production-value corporate video can easily exceed $100,000.

 

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Next Steps

Reach out to discuss a video production for your business.

Visit our VIdeo Production Portfolio